• $5

Start every project with a clear brief – Client Discovery & Brief Template

Part of the Good Work Isn't Enough method – Process

Do your projects start clear and end up messy? Most of the time it goes back to the brief. This template gives you the questions to ask before work begins, so scope, budget and timeline are clear from day one.

What's inside

– Client background – understand who you're working with and what they need
– Project scope – agree on what's included before you start
– Visual direction – get references and preferences on paper early
– Content & materials – know what you'll receive from the client and when
– Timeline – set dates you can both plan around
– Budget – talk about money before the work begins
– Usage & licensing – clarify where and how the work will be used

Use it on discovery calls, send it to clients, or fill it out for yourself!

PDF template · instant download

This is for you if...

→ You're tired of figuring it out the hard way

You've made mistakes that cost you time, money, or clients – and you'd rather have a practical resource than learn everything from scratch.

→ You want something you can use right now

Something short and practical you can open today and use on your next project.

→ You're building a freelance practice that actually works

You take your work seriously and want the professional basics in place – so you can focus on the craft, not the chaos.

From self-taught beginner to the illustrator brands like Adobe and Google hire, and clients come back to. Now I share what I've learned on both sides of the table, for anyone building a creative practice without burning out.

What people say

"I adapted the message template you helped me craft to engage with the creative director. He felt that my message was to the point and real. So thank you for that!"

Tomas Reynoso

Motion Graphics Designer

"I have been following you for the past few months, and I have seriously felt seen and also found a wealth of information from you. On really hard days, it's been so nice to know someone else has been there too. Been a long-time lurker and learner from you, and thank you for your insight!"

Hailey Porth

Art Director

"Your insights are precious and I'm glad you're sharing them with us."

Aniela Ariton

Illustrator & Motion Designer

"Thank you very much for speaking your mind and sharing all your gorgeous content. I've been following you for a while now, and knowing about you makes me feel less on my own as a freelancer and illustrator."

Vicky Garcia

Illustrator for Brands

Questions?

Can I use it with clients?

Yes. Use it on discovery calls, send it to clients before kickoff, or fill it out yourself after a call.

What format is it?

A PDF you can download right after purchase.

Is it right for beginners?

Yes. It's especially helpful if you're still figuring out what to ask before a project, and it stays useful as your projects get bigger.

Can I get a refund?

It's a digital product, so all sales are final.

Want help applying this to your whole process?

The Client Process Kit gives you seven tools for the client side of freelance work, from the brief all the way to delivery.

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