12 lessons · 7 bonus templates · Lifetime access · Self-paced
Who this is for
This course is for creatives who are already doing solid work – and still losing clients they should be keeping.
The situations tend to look the same: you finish a project, send the files, and hear nothing back. A client gives you one project instead of a relationship. You get passed over for a referral by someone who, honestly, isn't doing better work than you.
None of that is usually about the work. It's about everything around it – the part of client work nobody explicitly teaches.
What's inside
Spot what actually gets you rehired – the three things clients register on every project that never show up in the brief
Say the hard thing early – how to flag a problem before the client notices, without sounding like you're failing
Present work that gets real feedback – not "can we try different colors?", but comments you can actually act on
Deliver like it's not your first project – files a client can open and use in seconds, no follow-up questions
Close the loop without feeling awkward – the follow-up and referral ask that turns one project into the next
Not another course on charging your worth or building a brand.
Just the professional habits that get you hired again.
The curriculum
What it looks like to sit in the client seat and hire a creative. Three things clients register on every project – and almost never say out loud.
Why most freelancers communicate too little and too late. What a good update actually looks like. What to say when something goes wrong – and why saying it early is always the better option.
Why clients who can't see what's happening start micromanaging. The six touchpoints that matter in every project. How to present work so it gets reviewed against the brief, not against gut instinct.
How you finish is what clients remember. File delivery that signals professionalism. The two follow-ups that turn a one-time project into a client who refers you.
What's included
Text-based, self-paced. Read when it works for you – on a Tuesday morning before a client call, between projects, whenever. No video, no scheduled sessions.
Practical assignments that produce something you keep: your own update script, a delivery system, a process map. Not exercises – actual work you'll use.
Books, tools, and real-world examples recommended alongside the lessons that use them – not dumped at the end. Each resource is there for a specific reason.
Check-ins to locate your own gaps before you start trying to fix them. The course covers four areas – the assessments help you see where to focus first.
Project Audit Worksheet – a way to see the pattern in your last three projects before you try to fix anything
Brief Gap-Finder Checklist – the questions that catch a vague brief before it turns into a problem three weeks in
Client Communication Tracker – every touchpoint a project needs, tracked in one place
Work Presentation Template – a structure for showing your work that builds trust in the process, not just the result
File Delivery Checklist – the last check before anything goes out the door
Email Template Pack – 8 emails for every stage, from first contact to the referral ask you send months after a project ends
Process Mapping Worksheet – lay out your process the way it actually happens, not the way you think it does
Real client feedback
Process and communication come up in almost every one.
The course is live – get full access the moment you enroll!
→ Full course access
→ 4 modules, 12 written lessons – self-paced
→ Homework in every module
→ Lifetime access – study and come back to it anytime
Templates included ($25 value):
→ Bonus: Project Audit Worksheet
→ Bonus: Brief Gap-Finder Checklist
→ Bonus: Client Communication Tracker
→ Bonus: Client Presentation Template
→ Bonus: File Delivery Checklist
→ Bonus: Email Template Pack
→ Bonus: Process Mapping Worksheet
About me
7 years freelancing taught me a lot about doing good work. Becoming the client taught me everything about why good work alone isn't enough.
When my studio started bringing in other illustrators and designers for projects, I ended up on the client side for the first time. The same patterns kept showing up in the people who didn't get called back – and none of it was about the work. It was always about communication, process, how problems were handled, how files were delivered.
I'd learned all of this by doing, over years of trial and error. Nobody had explicitly taught me either. That's why I built this course – not from theory, but from what I've seen work on both sides of the table.
→ 7+ years in illustration & design, 16+ awards and features
→ Coach for creative freelancers and founder of Deeply Design Studio
→ Client list includes Adobe, Google, Shake Shack, WestJet, Dell
12 lessons · 7 bonus templates · Lifetime access · Self-paced