Part of the Good Work Isn't Enough method – Position
Your portfolio gets views but no replies? This guide helps you make it answer the questions clients actually have, so the right ones recognise themselves and reach out.
What's inside:
– Who you're for – so the right clients recognise themselves
– The right work – choosing projects that attract the clients you want
– Case study structure – showing what you solved for the client
– Presentation basics – the details that signal professionalism
– CTA – the step most portfolios skip, and how to add it
– Master checklist – score your portfolio and see what to fix first
PDF guide · instant download
You've made mistakes that cost you time, money, or clients – and you'd rather have a practical resource than learn everything from scratch.
Something short and practical you can open today and use on your next project.
You take your work seriously and want the professional basics in place – so you can focus on the craft, not the chaos.
"I adapted the message template you helped me craft to engage with the creative director. He felt that my message was to the point and real. So thank you for that!"
Motion Graphics Designer
"I discussed my ongoing cold outreach campaign with Irene during a short call. I was happy to get confirmation that my approach and actions were generally on the right track. I also received a couple of useful tools and recommendations that have already proven effective. Thank you!"
Illustrator & 2D-Animator
"I have been following you for the past few months, and I have seriously felt seen and also found a wealth of information from you. On really hard days, it's been so nice to know someone else has been there too. Been a long-time lurker and learner from you, and thank you for your insight!"
Art Director
"Thank you very much for speaking your mind and sharing all your gorgeous content. I've been following you for a while now, and knowing about you makes me feel less on my own as a freelancer and illustrator."
Illustrator for Brands
A PDF guide you can download right after purchase, with a checklist to score your own portfolio.
Yes. If you're just starting, it helps you build your portfolio the right way from the beginning. If you've been at it a while, the checklist shows you what to fix first.
The guide is for working on it yourself. If you'd like me to look at it with you, book a Quick Check.
It's a digital product, so all sales are final.
In a Quick Check we look at your portfolio together, and you leave knowing what to fix first.
Practical tools for every stage of your freelance practice.